This website is destinated for users in Aruba.
Click here to be redirected to your local site.

Continue

IQOS Heated Tobacco Taste | No Ash or Smoke | IQOS Aruba

The science and vision behind IQOS.

IQOS is the combination of science, technology and vision.

Stellar blue IQOS 3 DUO holder and charger in businessman's hand with HEETS stick inserted

Science behind heated tobacco

We believe in science. We believe it can change the lives of millions of smokers, who would otherwise continue to smoke. To this effect, we recruited scientists to work on an important idea: developing better alternatives that cigarette smokers can switch to if they don’t quit. Hundreds of scientists and engineers at PMI’s global Research and Development centers in Switzerland and Singapore have developed and evaluated IQOS, an innovative electronic device that heats and not burns tobacco. It produces a tobacco vapour that delivers tobacco taste and nicotine.

Tested to the highest standards.

IQOS has gone through robust scientific assessments, including, to date, 18 non-clinical and 10 clinical studies involving thousands of participants. The totality of evidence available shows that, while IQOS use is not risk-free, switching completely to IQOS presents less risk to your health than continuing to smoke cigarettes.

 

Do you want to find out why we can conclude this? Learn more about some of the key pieces of scientific evidence on IQOS.

Man holding brilliant gold IQOS 3 DUO holder and charger
Brilliant gold IQOS 3 DUO holder and charger in hand
IQOS DUO holder heats up to 350°C

Why heating is better.

Technology – the world revolves around it. Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel. By combining science and technology is how we developed a better alternative to continued smoking.

IQOS is changing for the better the way adult smokers, who would otherwise continue to smoke, can enjoy tobacco.

IQOS heats tobacco instead of burning it for a simple reason: the burning of tobacco emits high amounts of harmful chemicals like carbon monoxide. IQOS HeatControl? Technology prevents tobacco from burning, which means it significantly reduces the number and level of harmful chemicals emitted compared to cigarette smoke.

Stellar blue IQOS 3 Duo holder and charger with HEETS stick on a table next to popcorn

Heating technology.

When a cigarette is lit, the tobacco burns at temperatures of around 600°C. This burning process generates smoke and ash; when a smoker takes a puff, the temperature rises above 800°C at the burning tip.

Cigarette smoke is a complex mixture of over 6,000 chemical substances, around 100 of which have been linked to smoking-related diseases by public health authorities.

IQOS HeatControl™ Technology heats tobacco to a lower temperature (less than 350°C), ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce smoke. It generates a tobacco vapour that brings you a high-quality tobacco taste experience with 95% less* harmful chemicals compared to cigarettes.

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

* “95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on IQOS.com

Cigarette burns at 800°C
IQOS DUO holder heats up to 350°C
IQOS 3 DUO holder inside the charger

Tobacco vapour vs smoke.

IQOS tobacco vapour is less harmful than cigarette smoke. To demonstrate this, we conducted a comprehensive assessment programme that included 10 clinical studies on aerosol chemistry (as well as data from 18 non-clinical studies), and involved thousands of participants in the US, Japan, UK and Poland. Evidence demonstrates that switching completely to IQOS, while not risk-free, presents less risk of harm compared with continuing to smoke cigarettes.

Lit cigarette end compared to IQOS 3 DUO holder.

IQOS emits less harmful chemicals than cigarettes

Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*

IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive.

*Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).

Indoor air Quality.

Indoor Air Quality (“IAQ”) refers to the air quality inside buildings, generally based on the principle of ensuring the health and comfort of the occupants. Temperature, humidity and contaminants are some of the factors that can affect the indoor air quality. But, human presence and activities such as cooking, cleaning or smoking have been proven to have considerable impact.

To enhance our knowledge and understanding the impact of IQOS on indoor air quality we conducted studies simulating “real-world” conditions in an environmentally controlled room. Our testing methods are validated, and ISO accredited.

Our study shows that, because IQOS does not burn tobacco and it does not generate smoke and it drastically reduces levels of harmful chemicals like carbon monoxide, it does not negatively impact indoor air quality. This means that the few compounds we nevertheless detected were found at very low concentrations and far below the maximum exposure levels defined in existing air quality guidelines.

Brilliant gold IQOS 3 DUO holder with HEETS stick and charger next to a plate of strawberries
Illustration contrasting effects of cigarette smoke versus IQOS on indoor air quality.

Science machine

Did you know we’ve created a machine to show the significant differences between smoke produced by burning tobacco in a cigarette compared with the tobacco vapour generated when tobacco is heated in IQOS? Watch the science machine video to see more.

Switching to IQOS.

Our studies show that the satisfaction of those who switched completely to IQOS is comparable to that of those who continued to smoke cigarettes.* Discover more about our scientific assessment journey.

IQOS is not risk-free and delivers nicotine, which is addictive. The best decision any smoker can make is to quit tobacco and nicotine use altogether.

* 3-month clinical study conducted in US and Japan with 160 adult smokers each, under near real-world conditions.

Woman's hand holding a brilliant gold IQOS 3 DUO holder and charger in a car
Stellar blue and white IQOS 3 DUO holders