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What is IQOS?
Real tobacco, real progress
Discover the science
Refined and advanced
Effortless and enjoyable
Pocket-sized all-in-one
Refined and advanced
Effortless and enjoyable
Pocket-sized all-in-one
Refined and advanced
Pocket-sized all-in-one
Effortless and enjoyable
Fecha
For a smoke-free tobacco experience offering new depths of sensorial pleasure, in a range of devices offering next level technology, simplicity and choice, it’s time to switch to IQOS ILUMA – compatible only with new TEREA tobacco sticks.
Switching to a smokeless alternative to cigarettes has never been easier with the revolutionary new IQOS ILUMA heated tobacco devices.
The new IQOS ILUMA range delivers real tobacco taste and satisfaction* with 95% less harmful chemicals compared to cigarettes**. Each IQOS ILUMA device is packed with next level technology to offer a seamless, effortless tobacco experience.
Savour your tobacco moments without blade breakages, tobacco residue or cleaning with the revolutionary new IQOS ILUMA induction heating system to be used only with TEREA tobacco sticks.
IQOS ILUMA heated tobacco technology means no smoke, and a better, simpler tobacco experience for you. And with a range of IQOS ILUMA devices, featuring customisable options, you can find a clean, effortless and personalised tobacco experience that fits your preferences.
*Source: Studies conducted in Italy and Japan with a total of 714 IQOS users, November 2020 to March 2021.
**’95% less’ represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See important information.
Each device in the IQOS ILUMA series features the revolutionary new SMARTCORE INDUCTION SYSTEMTM technology.
The all-new TEREA tobacco sticks — designed ONLY for IQOS ILUMA — use an innovative stainless steel element inside the TEREA to heat tobacco from within, without burning it.
This gives you an altogether better and more pleasurable experience, with no ash, no cleaning necessary. And – because there’s no blade, unlike other IQOS heated tobacco devices — there are no blade breakages to worry about.
The new TEREA tobacco sticks offer an expertly blended tobacco experience made only for IQOS ILUMA, with a fully sealed design for less hassle and less smell than ever before as most consumers agree.
A sealed stick means no tobacco residue and nothingn to clean. Just remove and dispose the sticks when you’re done. It’s that simple.
You’ll discover real tobacco taste and satisfaction across the TEREA range, with consistent taste from stick to stick and improved draw, generous vapour, and a wide choice of flavours for every palate, from rich bodied tobacco blends to cooling sensations and aromatic flavours.
With TEREA you can rediscover your tobacco favourites or explore exciting new blends, letting you unlock new levels of taste and enjoyment.
IQOS ILUMATM is designed to be used only with TEREATM sticks. Do not use IQOS ILUMATM and TEREATM sticks with previous IQOSTM generations, as this may cause damage to your device.
Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
See important information.
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Fecha
This product is not risk free and provides nicotine, which is addictive. Only for use by adults.
E producto aki no ta liber di riesgo y ta contene nicotina, cu ta adictivo. Solamente pa usuario adulto.
Dit product is niet risicovrij en bevat nicotine, wat verslavend is. Alleen voor gebruik door volwassenen.
© 2022 Philip Morris Products S.A. All rights reserved.
IQOS is not risk-free, and delivers nicotine which is addictive.