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Refined and advanced
Pocket-sized all-in-one
Effortless and enjoyable
Refined and advanced
Pocket-sized all-in-one
Effortless and enjoyable
What is IQOS?
Real tobacco, real progress
Discover the science
Real alternatives. Real satisfaction.
The latest IQOS ILUMA breakthrough technology is taking heated tobacco to the next level of tobacco enjoyment.
Important information: IQOS™ is not risk-free.It provides nicotine, which is addictive.
*Source based on the totality of evidence available for IQOS™ in comparison with continuing to smoke.
IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes*
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*’95% less’ represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information
The majority of consumers find new IQOS ILUMA has less smell than previous generation devices
Savour real tobacco taste, with a wide range of flavour experiences.
Discover why milions of adult smokers around the world use IQOS*.
Explore the science and technology behind our range of IQOS heat-not-burn devices.
Care you can count on, privileges to inspire you.
Care you can count on, privileges to inspire you
Access our personal coaches for support on how to get the best use from your IQOS.
Earn points for member offers, device upgrades and exciting benefits.
Accidental damage cover, rapid replacement and international assistance.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults.
E producto aki no ta liber di riesgo y ta contene nicotina, cu ta adictivo. Solamente pa usuario adulto.
Dit product is niet risicovrij en bevat nicotine, wat verslavend is. Alleen voor gebruik door volwassenen.
