Discover IQOS.

WELCOME TO IQOS WORLD WITHOUT SMOKE

IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.

IQOS offers real satisfaction without smoke and cigarette smoke smell getting in the way, so you can enjoy more of these moments.

Whether you’re an adult smoker taking your first steps away from continued smoking, or you’ve already made the switch, IQOS will help you embrace pleasure in your routine. Make the most of your favorite moments and savour new tastes.

*PMI Financials or estimates, IQOS™ user panels and PMI Market Research. Status as of March 2020. IQOS™ users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 70day heated tobacco consumption.

We’re on this journey
together.

2021

The IQOS ILUMA series is launched, featuring the revolutionary SMARTCORE INDUCTION SYSTEM™, paired with the all-new TEREA tobacco sticks designed only for IQOS ILUMA

IQOS ILUMA™ is not compatible with previous IQOS™ generations and is designed to be used only with SMARTCORE STICKS™. Do not use SMARTCORE STICKS™ with previous IQOS™ generations, as this may cause damage to your device.

2020

IQOS VEEV vaping device is launched in New Zealand and Czech Republic in 2020; VEEV in Finland and Italy in 2021, with more market introductions planned. 2020 also sees a huge milestone for the IQOS community.

2018

IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products.

2016

IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum Museum of Architecture and Design and Metropolitan Arts Press.

2014

PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.

2009

PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.

2008

Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.

2007

While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.

We choose better together.

Home is where the smoke isn’t. With IQOS, you get an alternative to cigarettes that delivers taste and satisfaction without fire or ash.

IQOS emits an average of 95% less harmful chemicals compared to cigarettes.*

IMPORTANT INFORMATION: it does not necessarily equal 95% reduction in risk. IQOS is not risk-free. *”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

See important information.

Unlike cigarettes, IQOS has no lit end and no second-hand smoke.

All our IQOS devices leave less lingering smell on hands, hair and clothes than cigarettes.

*Source: Study conducted in multiple markets since 2014 for IQOS with HEETS, and in Ukraine with 405 legal age smokers, heated tobacco or e-cigarette users, December 2019 for IQOS VEEV.

“I’m getting even closer to friends, with no cigarette smoke between us.”

Angelina

PALERMO

Science meets dedication.

More than 400 scientists are working on state-of-the-art heated tobacco systems and vaping devices for adult smokers to provide them with a better choice than continued smoking.

Explore IQOS science