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An IQOS device.
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An IQOS device in a person's hand.

What is IQOS?

IQOS offers a range of heated tobacco and vaping products, designed to provide a satisfying taste experience without ash, smoke and less smell than cigarettes.

IQOS Originals heated tobacco products: IQOS Originals Duo holder and pocket charger in silver, next to IQOS Originals ONE device in red.

Heated tobacco

IQOS heats tobacco instead of burning it to deliver real tobacco taste and satisfaction.

I IQOS because…

Discover the reasons why millions of adult smokers around the world have switched to IQOS and IQOS VEEV.

*Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.

Explore our portfolio.

Find your perfect IQOS match.

IQOS Originals Duo heated tobacco holder and pocket charger in turquoise color.


Our flagship product, in two-piece format, delightful & pleasurable.

New IQOS Originals One heated tobacco device in red color.


All-in-one device, with up to 20 moments on a full charge.