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Supported steps of progress.

It’s about striving to create a better future.

Friends at a housewarming party.

It's about progress.

We all strive to create a better future, for ourselves, and for the people around us.

If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you in your journey. Just like the more than 11 million adult IQOS users around the world* who are already on that same journey.

*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of September 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

I IQOS Because?

This product is not risk-free and contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.

Better choices are worth sharing with friends

Be the change. Register to get a referral code for an adult friend who smokes to redeem at check out on Help your adult smoking friends start their smoke-free journey today.

Two women looking at an IQOS device.


Try an IQOS device at home for 14 days and discover the taste of real tobacco heated, not burned.

A smiling man holdiing an IQOS device.