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Discover IQOS.


IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.

If you’re an adult smoker looking for a better alternative to continue smoking, IQOS is here to support you on your journey. Just like the 11 million adult IQOS users around the world* who are already on that same journey.

By offering a modern twist on the classic taste of tobacco, IQOS is at the forefront of science to help make real change a reality.

*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption. IMPORTANT INFORMATION: IQOS is not risk free.

We’re on this journey

We choose better together.

Home is where the smoke isn’t. With IQOS, you get an alternative to cigarettes that delivers taste and satisfaction without fire or ash.

“IQOS was the turning point for both me and my partner. Comfortable, practical, functional. Never-more without. Fully satisfied.”



Science meets dedication.

IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers are working on state-of-the-art alternatives to cigarettes.

Switch now.

Heated tobacco

Want to know more about IQOS heat-not-burn technology?

We switched to IQOS because...

Discover why millions of adult smokers around the world have switched to IQOS.*

*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.

More to discover with myIQOS.

Care you can count on. Privileges to inspire you.

Care you can count on

Access our personal coaches for support on how to get the best use from your IQOS.

Loyalty rewards

Enjoy unforgettable experiences and exclusive rewards in our referral program.

Peace of mind

Accidental damage cover, rapid replacement and international assistance.

Want to chat?

We’re here for you in-store or at your fingertips. You choose.

Store locator

Find a local IQOS shop
with our store locator


Give us a call on
+297 7363220

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get back to you
within four hours