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Refined and advanced
Pocket-sized all-in-one
Effortless and enjoyable
Refined and advanced
Pocket-sized all-in-one
Effortless and enjoyable
What is IQOS?
Real tobacco, real progress
Discover the science
IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.
If you’re an adult smoker looking for a better alternative to continue smoking, IQOS is here to support you on your journey. Just like the 11 million adult IQOS users around the world* who are already on that same journey.
By offering a modern twist on the classic taste of tobacco, IQOS is at the forefront of science to help make real change a reality.
*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption. IMPORTANT INFORMATION: IQOS is not risk free.
IQOS VEEV vaping device is launched in New Zealand and Czech Republic in 2020; VEEV in Finland and Italy in 2021, with more market introductions planned. 2020 also sees a huge milestone for the IQOS community.
IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products.
PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.
PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.
Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.
While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.
Home is where the smoke isn’t. With IQOS, you get an alternative to cigarettes that delivers taste and satisfaction without fire or ash.
IMPORTANT INFORMATION: it does not necessarily equal 95% reduction in risk. IQOS is not risk-free. *”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
*Source: Study conducted in multiple markets since 2014 for IQOS with HEETS, and in Ukraine with 405 legal age smokers, heated tobacco or e-cigarette users, December 2019 for IQOS VEEV.
Giada
Italy
IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers are working on state-of-the-art alternatives to cigarettes.
Discover why millions of adult smokers around the world have switched to IQOS.*
*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.
Care you can count on. Privileges to inspire you.
Access our personal coaches for support on how to get the best use from your IQOS.
Enjoy unforgettable experiences and exclusive rewards in our referral program.
Accidental damage cover, rapid replacement and international assistance.
We’re here for you in-store or at your fingertips. You choose.
Find a local IQOS shop
with our store locator
Give us a call on
+297 7363220
We promise to
get back to you
within four hours
