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Refined and advanced
Pocket-sized all-in-one
Effortless and enjoyable
Refined and advanced
Pocket-sized all-in-one
Effortless and enjoyable
What is IQOS?
Real tobacco, real progress
Discover the science
Why adult smokers are switching from smoking to IQOS.
IQOS testimonial
Roger
Colombia
IQOS heats tobacco instead of burning it, so it doesn’t produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.
Important information: IQOS is not risk free, it delivers nicotine which is addictive.
IQOS testimonial
Jamelukarin
Japan
Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn?t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*
IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive.
*Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).
In the IQOS vs. cigarettes comparison, watch as adult smokers see the difference between three puffs of cigarettes smoke and three puffs of IQOS tobacco vapour and see their reactions. Just one of the many reasons to stop burning and start heating with IQOS.
IQOS is a better choice than continued smoking. IQOS emits 95% less harmful chemicals compared to cigarettes*. IQOS leaves less lingering smell than cigarettes.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk free.
* “95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on IQOS.com
IQOS is a better choice than continued smoking. As IQOS produces less smell than cigarettes, it is less likely to bother people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.
Important information: IQOS is not risk-free.
HEETS with IQOS offer real tobacco taste and satisfaction without the smoke, ash and fire that come from smoking.
Focus on your moments, your pleasure and the taste.
From initial concept to reality each element of IQOS is carefully crafted to offer heated tobacco experience.
IQOS HeatControl? Technology is the heart of IQOS, responsible for heating tobacco and not burning it, to precise temperatures up to 350°C. Enjoy real tobacco flavour, heated and not burnt.
Care you can count on. Privileges to inspire you.
Access our personal coaches for support on how to get the best use from your IQOS.
Earn points for member offers, device upgrades and exciting benefits.
Accidental damage cover, rapid replacement and international assistance.
