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What is heated tobacco?

Our heated tobacco devices are electronic devices that heat real tobacco. Unlike cigarettes, real tobacco is not burned, but heated with HEATCONTROL TECHNOLOGY. For true tobacco taste.

Advantages of heated tobacco:

  • Real tobacco & cigarette-like-satisfaction
  • Same ritual, less harmful substances*
  • No fire, no ash, no cigarette smoke smell

Important information: The reduction of harmful substances is not to be equated with a reduction of risk.

* Average reduction in the concentration of individual harmful substances (9 so-called “priority toxicants” identified by the WHO) with IQOS ORIGINALS compared to the smoke of a reference cigarette (3R4F); recorded with the Intense Smoking Regime of Health Canada without nicotine.

7/10 smokers who try IQOS have left cigarettes behind.

Source: PMI Finance or Estimates, IQOS User Panels, and PMI Market Research.

Unlike e-cigarettes, IQOS uses real tobacco, not liquids.

Heating instead of burning it means...

  • No fire or hot embers
  • No cigarette smoke
  • No unpleasant smoke smell
  • No ash flying around

With IQOS, enjoy...

  • Real tobacco
  • Tobacco sticks in eight different flavours
  • Same ritual, less harmful substances*

Important information: The reduction of harmful substances is not the same as a reduction of risk. IQOS is not risk-free. HEETS tobacco sticks contain nicotine, which is addictive.

One original, two models.

Choose between the lightweight, two-piece IQOS ORIGINALS DUO and the all-in-one device, the IQOS ORIGINALS ONE.

HEETS only for IQOS a wide range of flavours.

The science behind.

IQOS offers adult smokers tobacco enjoyment without the smell of cigarette smoke. Over 400 scientists and engineers are working on the latest alternative to cigarettes.

More to discover with myIQOS.

Care you can count on. Privileges to inspire you.

Get support

Benefit from all-round support and expert tips from the moment you choose IQOS.

Enjoy privileges

Enjoy unforgettable experiences and exclusive rewards in our referral program.

Fully protected

Accidental damage coverage, international assistance or firmware update. Discover all our services with myIQOS.

Want to chat?

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+297 7363220

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