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Try IQOS your way.

In-store guided trials, device lending, introduction to HEETS variants, guidance and support.

Man in blue jumper unboxing a new IQOS device

How it works

Arrange your IQOS trial

Fill out the form and an IQOS Coach will call you back to arrange your IQOS 3 trial.

Try IQOS for 14 days

Try IQOS at home

Get support

Get all round support from the moment you choose IQOS

Simply Discover your IQOS or return it for free within 14 days of finishing your trial.

We choose better together.

Home is where the smoke isn’t. With IQOS, you get an alternative to cigarettes that delivers taste and satisfaction without fire or ash.

Try our flavours

IQOS testimonial

“Consecutive use is attractive, and it is nice that I don’t have to care about the weight since it is very light.”



Start your IQOS trial

Fill out the details below and one of our IQOS Coach will be in touch.

    Discover IQOS.

    It’s time to make a change. To become part of a global IQOS community. To join more than 10 million smokers across the globe who’ve already made the switch to IQOS.*

    Happy couple embracing as he holds an IQOS 3 DUO charger between them

    * PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.