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Discover the benefits of IQOS and heated tobacco.

Why adult smokers are switching from smoking to IQOS.


produce tar,

IQOS doesn’t

“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**

IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.

*Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.
** Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

“I am using IQOS. I can now use IQOS at home or in the car without having everything smelling of cigarette smoke.”



IQOS doesn't

burn tobacco

IQOS heats tobacco instead of burning it, so it doesn’t produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.

Important information: IQOS is not risk free, it delivers nicotine which is addictive.

“Consecutive use is attractive, and it is nice that I don’t have to care about the weight since it is very light.”



IQOS emits less


chemicals than


Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*

IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive.

*Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).

IQOS vs cigarette comparison.

In the IQOS vs cigarette comparison video, watch as adult smokers see the difference between three puffs of cigarette smoke and three puffs of IQOS tobacco vapour and note their reactions. Just one of the many reasons to stop burning tobacco and to start heating it with IQOS.

Do not ingest or disassemble TEREA sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children.

See Important information.

Care you can count on, privileges to inspire you

Care you can count on, privileges to inspire you.

More Services and Privileges to discover

Care you can count on, privileges to inspire you.

Care you can count on

Access our personal coaches for support on how to get the best use from your IQOS.

Loyalty rewards

Earn points for member offers, device upgrades and exciting benefits.

Peace of mind

Accidental damage cover, rapid replacement and international assistance.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults.

E producto aki no ta liber di riesgo y ta contene nicotina, cu ta adictivo. Solamente pa usuario adulto.

Dit product is niet risicovrij en bevat nicotine, wat verslavend is. Alleen voor gebruik door volwassenen.