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Rethink tobacco.

Winter woodland scene, low sun through the trees
HEETS made for IQOS.
IQOS and HEETS are the perfect combination
to enjoy the real taste of tobacco.
Woman in car with IQOS device in hand

What are HEETS?

HEETS offer a modern twist on tobacco classics offering a range of taste experiences from rich to refined, including tobacco with menthol and new aromatic tobacco blends to satisfy every taste palate.

Gold IQOS charger on blue patterned fabric next to binoculars

A new tobacco taste experience.

In HEETS the tobacco is not burnt, but heated. HEETS releases a real tobacco taste that is different and less harsh, than what you are used to with a cigarette. HEETS has no smoke, no ash and less smell than cigarettes. Smokers who have switched to IQOS say that there is less unpleasant feeling and aftertaste left in their mouth compared to after finishing smoking a cigarette.*

*IMPORTANT INFORMATION: IQOS is not risk free. See important information page.

Cross section illustration of a HEETS stick interior

Tobacco taste.

To create HEETS stick and bring you a high quality tobacco taste experience we use the latest in design, materials and technology innovations. HEETS features a clever construction that consists of 5 parts, each with a very special function.

How we make HEETS.

Tobacco in every HEETS stick is prepared using a processing method called ?cast leaf process? to optimize the tobacco for heating.

The tobacco leaves are ground into powder and reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, combined with all the other parts, creates a HEETS stick

Close up of the swirling compressed tobacco pattern of a HEETS stick
Inside a tobacco manufacturing facility

How long does HEETS last?

IQOS monitors the temperature and number of puffs of each HEETS stick to ensure an optimal balance between stick heating temperature and duration. As the HEETS taste is different, and less harsh than what you are used to with cigarettes, you may be inclined to puff more frequently. However longer and gentler puffs would extend the duration and increase taste satisfaction from your HEETS.

Huge tobacco leaves freshly cut and carried by farm worker

Tobacco journey.

HEETS made for IQOS

From farmer to consumer.

The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia – they know their soil, the weather, the seasons – they are up at dawn and with their crop all day long.

Beating heart.

They are the beating heart of this industry ? the toil and grit and determination needed to work the lands is not to be overlooked. Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.

Years of experience.

It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love.