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Refined and advanced
Pocket-sized all-in-one
Effortless and enjoyable
Refined and advanced
Pocket-sized all-in-one
Effortless and enjoyable
What is IQOS?
Real tobacco, real progress
Discover the science
Switching is even easier with a little help from an expert. Our coaches love showing IQOS off and they’ll even come to you. Sign up today for an in-person trial.
Read our Terms and Conditions to find out how we use your information and how you can use our website.
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IQOS is not risk-free, and delivers nicotine which is addictive.